Posted by Elon Musk revealed today that Twitter will now display view counts on tweets, offering users more insight into the reach of other users’ content.
Twitter’s tweet view count, otherwise called impressions, was formerly only available to the account that published the tweet.
The exception, as Musk notes, are videos, which have traditionally shown a view count.
Twitter is presenting View Count, so you can see the number of times a tweet has been seen! This is typical for video.
Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users check out, however don’t tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the primary material and will upgrade in genuine time as the tweet is seen.
The choice to make tweet impressions public seems inspired by the concept that it will make Twitter look more active.
Tweet view counts will offer outside observers a better understanding of the prospective reach and impact content can have on Twitter. In Musk’s view, this could motivate more individuals to join and take part on Twitter.
For brand names and services, view counts will be an useful method to measure the reach and engagement of sponsored material on the platform.
Knowing the number of impressions other peoples’ tweets get can likewise assist organizations recognize authentic influencers in their niche, as engagement numbers do not inform the entire story.
As others have already pointed out, public view counts can potentially expose accounts that artificially inflate their engagement and follower numbers.
If a star or “reporter” has 2 million fans and hardly gets any views on their tweets due to the fact that they bought 1.9 million fake fans in order to appear to be A-List …
This will expose lots of phony followers purchased by so called media stars and superstars. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who genuinely has an audience on Twitter and who has a big percentage of inactive fans.
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