Twitter Includes Public View Counts To Tweets

Posted by

Elon Musk revealed today that Twitter will now display view counts on tweets, offering users more insight into the reach of other users’ content.

Twitter’s tweet view count, otherwise called impressions, was formerly only available to the account that published the tweet.

The exception, as Musk notes, are videos, which have traditionally shown a view count.

A tweet’s view count will be displayed under the primary material and will upgrade in genuine time as the tweet is seen.

The choice to make tweet impressions public seems inspired by the concept that it will make Twitter look more active.

Tweet view counts will offer outside observers a better understanding of the prospective reach and impact content can have on Twitter. In Musk’s view, this could motivate more individuals to join and take part on Twitter.

For brand names and services, view counts will be an useful method to measure the reach and engagement of sponsored material on the platform.

Knowing the number of impressions other peoples’ tweets get can likewise assist organizations recognize authentic influencers in their niche, as engagement numbers do not inform the entire story.

As others have already pointed out, public view counts can potentially expose accounts that artificially inflate their engagement and follower numbers.

In time we’ll familiarize who genuinely has an audience on Twitter and who has a big percentage of inactive fans.

Featured Image: Phil Pasquini/SMM Panel