Top 7 SEO Keyword Research Tools For Agencies

Posted by

All successful SEO campaigns depend on precise, detailed information. Which procedure begins with the right keyword research study tools.

Sure, you can get away with gathering keyword information by hand on your own. But while you may be saving the cost of a premium tool, manual keyword research study expenses you in ot

her ways:

  • Efficiency. Doing keyword research study manually is time extensive. Just how much is an hour of your time worth?
  • Comprehensiveness. Historic and thorough information isn’t simple to get on your own. It’s too simple to miss out on essential information that will make your SEO technique a success.
  • Competition. Keyword research study tools allow you to understand not just what users are looking for however also what your competition concentrates on. You can rapidly determine gaps and find the best path to profitability and success.
  • Understanding. Veteran SEO experts can craft their own keyword strategies with a mindful analysis of the SERPs, but that requires years of practice, trial, and pricey mistakes. Not everybody has that experience. And not everybody has made sufficient errors to avoid the pitfalls.

An excellent SEO keyword research study tool eliminates much of the guesswork. Here are 7 well-known and time-tested tools for SEO that will get you well on the way to controling your market.

1. Google Keyword Planner

Screenshot from Google Keyword Coordinator, January 2023

Cost: Free.

Google Keyword Planner is a classic favorite.

It’s complimentary, however due to the fact that the info comes directly from the search engine, it’s dependable and trustworthy. It’s also versatile, enabling you to:

  • Identify new keywords.
  • Discover related keywords.
  • Quote the number of look for each variation.
  • Price quote competition levels.

The tool is easy to access and available as a web application and via API, and it costs absolutely nothing; it just needs a Google Ads account.

You must likewise know a few things when utilizing this tool.

First, these are quotes based upon historical information. That means if patterns change, it will not always be shown here.

Google Keyword Coordinator likewise can’t inform you much about the SERP itself, such as what functions you can profit from and how the function transforms.

Due to the fact that it belongs to Google Ads, PPC experience can assist you get more insights. You’ll discover trends broadly across a market or granular level, like a city, area, or significant city.

Google Keyword Organizer also tends to combine data for comparable keywords. So, if you would like to know if [keyword near me] is much better than [keywords near me], you’ll need a various tool.

Lastly, the tool uses broad definitions of words like “competition,” which does not tell you who is ranking for the term, how much they’re investing to hold that ranking, or how most likely you are to unseat them from their desired top 10 rankings.

That being said, it’s an excellent tool if you just want to get a quick look or fresh concepts, if you want to utilize an API and develop your own tools, or merely prefer to do the other jobs yourself.


Expense: Free, $29 monthly, and $49 monthly.

If Google’s Keyword Planner isn’t rather adequate, but you’re on a tight budget, might be the alternative you require. It likewise has different features. uses autocomplete APIs to pull fundamental information for several websites and online search engine, including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, Buy YouTube Subscribers, Yandex, Fiverr, and Fotolia. This is perfect for specific niche clients and meeting particular requirements.

It likewise has a Question/Intent Generator, an interactive subject explorer, and a topical overview tool.

In its user interface (UI), you’ll find a user friendly filter system and a chart that consists of the competition, search volume, CPC, and a couple of other details about your picked keywords.

It does have some limits, however.

You can add to 20,000 keywords per seed with a limit of 100 requests daily (5 per minute) or 1,000 requests each day (10 per minute) on its paid plans.

Its API access, associated keywords tool, Google Advertisement information, and other functions are likewise limited to paid accounts.

3. Semrush

Screenshot from Semrush Cost: $119.95 to$449.95 per month.

In its digital marketing suite, Semrush offers a collection of six keyword tools and 4 competitive analysis tools with a database of more than 21 billion keywords.

You can get a full introduction of the keywords you’re seeing, including paid and organic search volume, intent, competition, CPC, historic information, SERP analysis, and more.

You’ll get related keywords and concerns, along with a lots of guidance, concepts, and ideas from the Semrush Magic, Position Tracking, and Organic Traffic Insights tools.

The Keyword Planner, nevertheless, is where much of the magic happens.

The organic competitor tab makes it simple to find material and keyword spaces. Broaden them and develop clusters that will help you get traffic and conversions.

You can likewise see long-tail keyword information and other information to see what Page 1 holds regarding competition, difficulty, and chances at a broad or hyperlocal level.

The full suite of tools is a huge advantage. Teams can work together, share insights, and strategy.

The seamless integration enables you to incorporate your information, implying groups can quickly collaborate, share insights, and plan.

And when you’re done, it can track everything you require for an effective digital marketing technique.

A few of the tools they offer include:

  • On-page SEO tools.
  • Competitive analysis suite.
  • Log file analysis.
  • Site auditing.
  • Content marketing tools.
  • Marketing analysis.
  • Paid advertising tools.
  • Regional SEO tools.
  • Rank tracking.
  • Social media management.
  • Link-building tools.
  • Amazon marketing tools.
  • Website money making tools.

Semrush’s finest functions when it comes to keyword research study are its historical information and pay per click metrics.

You can deep dive into campaigns and keywords to open the tricks of the SERPs and provide agency or in-house teams with invaluable information they don’t usually access.

4. Moz Keyword Explorer

Screenshot from

Moz, January 2023 Cost: Free for 10 inquiries each month. $ 99-$599 per month. With a database of more than 500 million keywords, Moz Keyword Explorer may be a fantastic alternative if you’re looking

to develop a method rather than get a quick view of the data for a few keywords. Moz has actually long been a leader in the SEO space. Constantly updating and improving its Keyword Explorer Tool and its other core services, Moz keeps up with the trends and is well known for offering SEO professionals with the latest tools. And it has actually done so for more than a years.

Like the Google Keyword Tool, Moz’s keyword planning tool supplies details on the trouble and month-to-month search volume for terms. It also lets you drill down geographically.

When you start, you’ll find the Keyword Overview, which offers regular monthly search volumes, ranking trouble, organic click-through chances, and an estimated priority level.

You can also:

  • Find new relevant keywords you ought to be targeting but aren’t.
  • Find out how your site performs for keywords.
  • Find areas where you can improve your SEO (consisting of fast wins and bigger financial investments).
  • Focus on keywords for effective strategy development.
  • Leading SERP analysis and functions.
  • Rival analysis.
  • Organic click-through rates.

Unlike the Google Keyword Tool, however, Moz products you with data beyond the fundamentals. Think of it like keyword research study and SERP analysis.

Moz does tend to have less keyword suggestions. And like Google’s Keyword Coordinator, it offers range estimates for search data rather than a particular number.

However, the database is updated regularly, so you can feel great that you’re keeping up with the constant modification in consumer search habits and rankings.

Plus, it’s simple to utilize, so groups can quickly take care of marketing tasks like finding opportunities, tracking efficiency, identifying problem locations, and collecting page-level details.

Moz also uses numerous other tools to help you get your site on track and ahead of the competition, but we truly like it for its keyword research and flexibility.

5. Ahrefs Keyword Explorer

Expense: $99-$999 monthly.

If I needed to explain Ahrefs in one word, it would be power.

Go into a word into the search box, and you’re presented with several panels that can inform you whatever you want to know about that keyword.

Overall search volume, clicks, trouble, the SERP functions, and even a volume-difficulty circulation. And while it may look like a lot, all the info is well-organized and clearly presented.

Ahrefs provides terms in a parent-child subject format, providing the terms with context, so you can easily find out more about the terms, such as intent, while recognizing overlap and keeping it all easy to discover and understand.

These subjects appear when you search for a related term, consisting of the term’s ranking on the SERP, SERP result type, first-page ranking problem scores, and a picture of the user-delivered SERP. You can stay broad or narrow it all down by city or language.

Ahrefs can get a bit costly. Agencies might discover it hard to scale if they choose a number of user or client accounts, but it’s still among the very best and most dependable keyword research study tools on the marketplace.

What I truly like about Ahrefs is that it’s extensive. It has among the biggest databases of all the tools readily available (19.2 billion keywords, 10 search engines, and 242 nations at the time of composing), and it’s regularly upgraded.

It makes global SEO strategies a breeze and consists of data for whatever from Google and Bing to Buy YouTube Subscribers and Amazon.

Plus, they clearly explain their metrics and database. Which level of transparency suggests trust.

Other tools in the suite consist of:

  • Website Explorer.
  • Website auditing.
  • Rank tracking.
  • Material Explorer.

6. SERanking

Screenshot from SERanking, November 2022. Expense:$23.52-$239 each month, depending on the ranking check and payment frequency. SERanking shines as a keyword research study tool within an all-around SEO toolkit

. SERanking assists you keep expenses down while using features that allow firms to satisfy clients’distinct requirements. Among the very first things you’ll see when you log in is its instinctive interface. However this tool isn’t just another quite online tool. Its database is robust. SERanking’s U.S. database consists of 887 million keywords, 327 million U.S. domains, and 3 trillion indexed backlinks. And this doesn’t include its expansive

European and Asian databases. The overview page provides a solid take a look at the information, which includes search volume, the CPC, and a trouble score. SERanking also supplies lists of related and low-volume keywords if you need motivation or suggestions, in addition to long-tail keyword recommendations with information about SERP functions, competition levels, search volume, and other information you need to know to determine brand-new opportunities. Naturally, determining keywords is only the start of the secret. How do you turn keywords into conversions? SERanking offers keyword tools that help you address this question. You can learn who the competition remains in the organic outcomes and see who is buying search ads, in addition to information like approximated traffic levels and copies of the advertisements they’re using. This permits you to see what’s working

, get insights into the users looking for those terms, and generate new ideas to try. SERanking deals company features, such as white labeling, report home builders, lead generator, and other features

you’ll find helpful. However, one of the features companies might discover most useful in keyword research study is SERanking’s bulk keyword analysis, which lets you run thousands of keywords and download complete reports for all the terms that matter.

Other tools in the SERanking Suite include: Keyword Rank Tracker. Keyword Grouper. Keyword Suggestions and Browse Volume Checker. Index Status checker. Backlink Checker. Backlink tracking. Competitive research tool. Site auditing tool. On-page SEO Checker. Page Changes Screen. Social media analytics. Traffic analysis.

  • SERanking is more cost effective than a few of the other tools out there, however it does come
  • at a cost.
  • It isn’t as robust as
  • some of its competitors
  • and does not get as granular in the same
  • method, but it still supplies the features and data you require to produce an effective SEO method. And with its versatile prices, this tool
  • is well worth thinking about. 7. BrightEdge Data Cube Expense: Custom pricing model. If you’re trying to find an AI-powered digital marketing tool suite that includes a quality research study tool, BrightEdge might be the right option for you. Unlike other tools that concentrate on providing you with data and ways to examine that information, BrightEdge seeks to
  • do much of the lengthy analysis for you. Amongst its search, content,

    social, local, and mobile

    options, you’ll discover Information Cube– an

    AI-backed content and keyword tool that utilizes natural language processing to discover associated topics and keywords. You’ll likewise encounter DataMind, an AI that assists you discover search patterns, modifications in consumer behaviors, and important competitor movements you need to learn about. The 2 together make it quick and simple to perform keyword research, construct out topics,

    produce content methods, and strengthen your SEO strategies. Once you get in a subject or broad keyword, the tool will provide you with appropriate keywords, the search volume, competitors levels, keyword value, it’s universal listing, and the variety of words in the expression. Filter the results by a custom set of requirements to narrow the list down and get the necessary details. When you have a list, select the ones you wish to keep and download them or use them with BrightEdge’s other tools to produce complete strategies and get more insights

    . This could include rival analysis, examining SERP functions, intent, or other tasks. For agencies that provide regional SEO, BrightEdge also uses HyperLocal, which assists you discover and track keywords and keyword efficiency at the local level. When you’re done, give the Chance Forecasting and tracking tools a shot to

    monitor your development and provide clients with the details they care about. Maybe the nicest function for firms is its Storybuilder– a reporting tool that allows you to develop

    rich client reports that supply clients with targeted overviews and the data they

    ‘re most thinking about. If this sounds like the best tool for you, the business gives demos, but there are a couple of things you must think about.

    First, it only updates once per month. And while the company keeps its prices close to the chest, this digital marketing tool suite is a significant investment

    . It may not be the very best choice if keyword research study is the only thing you need. Secondly, while the tools are extremely sophisticated and refined, there is a finding out curve to begin. You’ll also find that there are limits on features like keyword tracking, and it can be lengthy to establish, with some modifications needing technical support. Last but not least, BrightEdge’s

    keyword research study tool doesn’t let you get too far into the weeds and doesn’t include pay per click traffic. That aside, companies and larger brands will discover that it scales quickly, has a wonderfully developed UI, and makes you look excellent to clients. The Best Firm SEO Keyword

    Research Tools This list only includes seven of the lots of tools offered today to help you get your keyword research done to a professional degree. However no matter how many of the tools we show you or which ones, it is very important to understand that none are flawless. Each tool has its own special strengths and weak points, so choosing a platform is quite based on the types of customers that you typically deal with and

    individual preference. In truth, you’ll likely discover that you prefer to work between a few tools to accomplish everything you ‘d like.

    Google Keyword Planner and

    are leading options when you want a glimpse at the data, or you ‘d like to export the data to deal with elsewhere.

    You may even wish to use this data with the other tools pointed out in this chapter. Ahrefs, Moz, Semrush, and BrightEdge are

    far more robust and are better suited to agency SEO tasks. While not totally free(although they provide totally free strategies or a trial period except BrightEdge ), they permit you to actually go into the search area, eventually resulting in greater traffic, more conversions, and more powerful SEO methods. These benefits require more time and frequently come with a

    learning curve. Without a doubt, the most essential keyword research study tool you have access to is you. Keyword research study is more than just choosing the keywords with the biggest search volume or the expression with the most affordable Expense Per Click(CPC ).

    It’s your know-how, experience, knowledge, and insights that change data into digital marketing you can be happy with. Featured Image: Paulo Bobita/SMM Panel