Social Network RFP: Free Templates and Examples

Posted by

Social media RFPs (ask for propositions) are the starting places for numerous effective social networks strategies, campaigns, and collaborations.

Really, a social media RFP design template is the starting place. Developing a terrific RFP for social networks marketing services isn’t simple, after all.

Compose something too vague, and you’ll be sifting through unhelpful applications.

Leave too many concerns unanswered? You’ll spend all your time writing lengthy responses to e-mails from interested suppliers.

Whether you’re an agency or supplier, what you leave a social media RFP depends on what you take into it. So why not use a tried-tested-and-true social media RFP design template to set your task or brand off on the right foot?

Reward: Get the complimentary social media RFP template to produce your own in minutes and find the right firm to help you achieve your goals.

What is a social media RFP?

Here’s some important marketing vocab for you: RFP represents “request for proposition.”

A social media RFP is an open require pitches, whether for a one-off task or a longer-term collective relationship. It can be put out to social media marketing companies or specific practitioners.

Your RFP for social networks marketing services might do the following:

  • describe a particular project or require your organization wishes to address (for example, the promotion of a limited-edition line of belts for canines)
  • invites agencies, management platforms, or other vendors to pitch basic innovative ideas or options for your brand name as a whole

The RFP process supplies a way for a company to vet ideas and companies before devoting to a substantial cooperation or long-lasting arrangement. Why would not you wish to scope out your choices prior to locking one down?!

A great RFP for social networks management services ought to offer background, explain the project and its goals, and define bidder requirements.

That being said, it’s a delicate balance between providing details and oversharing. The art of an RFP for social networks depends on providing the required amount of information while leaving space for creativity. It’s worth taking your time and doing it right, however, due to the fact that the better your RFP, the much better the supplier proposals will be.

(FYI: RFPs can be used for other organization needs too. You may create an RFP for aid with a print marketing campaign or for making services. A social networks RFP is particularly seeking proposals in the field of social networks marketing.)

What to include in a social networks RFP

Wondering what to include in your social media RFP?

While every RFP is different, a lot of strong social media RFPs include a couple of typical aspects. (Simply read a couple of social media RFP examples, and you’ll see these very same information coming up again and again and again.)

Your social media content should be imaginative, however when it concerns social media RFPs, it actually is finest to stick with a proven structure.

Whether you want to work with a social media firm, digital marketing agency, or specific specialist, we recommend including these ten sections (in this order!) for your next social networks RFP.

1. Intro

2. Business profile

3. Social media ecosystem

4. Task function and description

5. Obstacles

6. Secret questions

7. Bidder qualifications

8. Proposal standards

9. Job timelines

10. Proposal assessment

We’ve parsed out each section so you can get a better sense of what it need to include in your RFP for social networks services.

1. Intro

This is your first impression: an opportunity to offer a big-picture introduction of what you’re searching for. It’s like your goal on a resume.

Supply a top-level summary of your social networks RFP. This brief section must consist of key details such as your business name, what you’re trying to find, and your submission due date.

Here’s an example:

Fake Business, Inc., the global leader in phony business, is searching for a phony social media awareness project. We are accepting proposals in response to this phony request for proposal until [date]

2. Company profile

Time to peel back some layers and let the reader know what your brand name is all about.

Share some background on your company. Attempt to go beyond the boilerplate and supply details that might pertain to an RFP for social networks marketing services. This may include your:

  • Objective statement
  • Core worths
  • Target consumers
  • Secret stakeholders
  • Competitive landscape

If consisting of any of the above in your social networks RFP would need divulging trade secrets, keep in mind that additional details is readily available upon demand and/or NDA signature.

3. Social media environment

In order to get great social networks propositions, you have actually got to give your vendors a peek behind the drape. Understanding is power!

Provide vendors an overview of how your business uses social networks. Let them know which social channels you’re most active on or which networks you’ve selected to avoid. Some other things you may mention in this section might consist of:

  • A summary of active accounts
  • Necessary elements of your social marketing method
  • Introductions or links to past or ongoing campaigns
  • Relevant social analytics (e.g., audience demographics, engagement, a social media audit, etc)
  • Highlights from your social accounts (e.g., content that performed well)

Discover Puerto Rico described its wide variety of social media accounts in its social networks RFP, clarifying the difference in between their leisure audience and their business audience.

SOURCE: Discover Puerto Rico An essential reason to provide this intel in your social media RFP is to avoid repeating. Without this info, you may wind up with social networks proposals that are too similar to previous concepts, which is ultimately a waste of everybody’s time.

The better a supplier can understand your social networks landscape, the better they’ll be able to deliver a successful principle.

4. Project function and description

Describe the purpose of your social media RFP. What are you trying to find? What social media goals are you wishing to accomplish? Be as particular as possible.

Some examples might consist of:

  • Promote awareness of a new store opening in [location]
  • Gain new followers on a recently launched social networks channel
  • Boost factor to consider for an existing product or service
  • Produce more leads by means of specific social media channels
  • Develop your company as an idea leader
  • Share business worths or initiatives with a target market
  • Run a seasonal promotion or social contest

Remember, social media projects can and must include numerous goals. Each objective offers a box for a vendor’s proposition to check off.

This RFP from SkillPlan outlines the company’s primary goals and secondary objectives plainly and concisely.

SOURCE: Merx Consider utilizing primary and secondary goal categories so that it’s clear what matters most.

5. Obstacles

The battle is genuine … real important to show your prospective new social media collaborator, that is.

Many companies are well aware of the distinct difficulties they deal with on and off social media, but an inexperienced 3rd party won’t have that same understanding.

Determine roadblocks upfront in your social networks RFP so you can work together to solve or work around them.

Obstacles may consist of:

  • Consumer level of sensitivities (e.g., anything that would assist a supplier prevent pushing recognized pain points)
  • Legalese (e.g., cumbersome disclaimers and disclosures that frequently obstruct of innovative principles)
  • Regulative compliance (are there age or other restrictions connected with marketing your item?)
  • Distinction (is it challenging to separate your service or product from rivals?)
  • Social network security (have you faced problems with fraudsters or hackers in the past?)

Resource and spending plan challenges may be relevant here, too. Does your business have enough staff to support required customer care and neighborhood management? Be truthful. The very best proposals could provide invaluable solutions.

6. Key questions

It’s going to be tough for a vendor to offer an excellent answer when they do not know what you’re asking for.

That’s why it’s incredibly typical to find questions in social networks RFPs utilized for marketing purposes. They often follow or are consisted of as a subsection in Challenges. Sometimes, they merely ask: How will your proposition address these difficulties?

Consisting of concerns is a method to ensure that propositions supply the options or responses head-on rather than dodge or skirt around them. If your business deals with considerable obstacles, these responses will make it simpler to examine the proposals you receive.

7. Bidder credentials

Sure, there’s a possibility a young hotshot with a heart of gold is going to simply squash your project, but opportunities are you’re looking for somebody who’s been there and done that. So request for what you want.

The bidder credentials area of a social networks RFP is where you can ask for details on why a company might be distinctively certified to take your task on.

Experience, previous tasks, team size, and other qualifications are essential elements when evaluating vendors who address your RFP for social networks marketing services.

Consist of credentials that will make for an effective project, help you evaluate social media propositions, and are important to your company. For example, while it may not concern a social media RFP, your business may prefer B Corps.

Some things to ask for:

  • Information on the size of the supplier’s team
  • Proof of social networks training and certification (SMM Panel’s social marketing education and certificate program, for instance)
  • Examples of work with past or existing clients
  • Client testimonials
  • Results from previous campaigns
  • A list of employees– and their titles– who will work on the task
  • Project management method and technique
  • Resources that will be devoted to the project
  • Anything else about the supplier and their work that is necessary to you and the execution of the job

Sure, you can neglect the bidder certifications area, but you may wind up with a lot of applications that do not have the info relevant for you to make a decision. So consist of anything and everything you wish to see from prospective suppliers.

8. Proposal guidelines

This is where you enter the nitty gritty: how precisely do you want this social media RFP packaged and delivered?

This section ought to cover proposition submission fundamentals: when, what, where, and how much. Show the due date for submission, how proposals should be formatted, and the level of information you require for budget breakdowns.

The Federal Government of Nova Scotia gives vendors a clear overview for their proposals.

SOURCE: Nova Scotia If your business has brand name guidelines, social media guidelines, a social networks style guide, or any other relevant resources, include links or info on where suppliers

can find them. Make certain to include a point of contact as well. Our social media RFP template puts contact details in the header. However it does not matter whether you put it first or last, so long as it’s readily available for agencies to direct questions or explanations.

9. Job timelines

Every social media RFP should show proposal and project due dates– that’s why you will not find a social networks RFP example without one.

In this section, offer a structured proposal schedule that vendors can follow. If your job is tied to a specific date or occasion, include those essential shipment dates too, however if you have actually got some flexibility, it’s okay to be broad here.

A social networks RFP timeline might consist of:

  • Due date to RSVP participation
  • Meeting period with vendors for initial discussions
  • Due date for agencies to submit concerns
  • Proposal submission due date
  • Finalist choice
  • Finalist discussions
  • Choice of winning proposition
  • Agreement settlement period
  • When alerts will be sent to bidders who were not picked
  • Include a difficult due date or target job date. If crucial milestone and deliverable due dates are currently in location, that must be indicated here also.

10. Proposition evaluation

Just like your teacher offered you with a rubric back in your schooldays, you need to provide vendors a clear set of judgment guidelines to work towards. How can they wow you if they don’t understand what wows you?

Both you and prospective suppliers need to know ahead of time how their propositions will be assessed. Note the requirements you will determine and how each category will be weighted or scored.

The National Institute of Urban Affairs offers a detailed chart describing how each application will be judged. Intimidating? Yes. Crystal clear? Also yes.

SOURCE: National Institute of Urban Affairs Be as transparent about your company choice process as possible. If a rubric template or scorecard is available, include it here. If evaluators will offer comments, let bidders understand whether they need to or need to not anticipate to receive them.

Finally, show the specified budget’s role in your decision-making procedure. Will it be exposed to evaluators after they’ve scored the proposal? How will cost vs. worth be figured out?

Social network RFP design template

If you skimmed over all that content, we do not blame you– it’s a lot to take in and process!

That’s specifically why we developed this complimentary social networks RFP example: a design template to make things simple for you.

Use this social networks RFP design template as a starting point, and tailor it to your requirements. You’ll be able to utilize this to produce your own in minutes and find the ideal vendor to assist you accomplish your objectives.

Save time handling your social networks presence with SMM Panel. From a single dashboard you can publish and schedule posts, find pertinent conversions, engage the audience, procedure results, and more. Attempt it totally free today.

Start