How to Become a Social Network Supervisor in 2023 [Free Resume Template]

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There’s never ever been a better time to become a social networks supervisor.

The average social media user spends 2.5 hours a day scrolling, taste and commenting. That’s the equivalent of 5 weeks a year!

All that evaluate time presents countless possible chances for individuals to discover new brands, products, and services.

That’s why social networks is one of 2023’s most important marketing channels. To participate the action, brands need to dream up gorgeous content, and construct thriving communities around their brand.

However they can’t do it alone. That’s why there’s so much opportunity out there for proficient social media supervisors!

If you love getting imaginative and connecting with others online, your abilities remain in high need.

Today, we’ll explain how to become a social networks manager in 2023. Keep reading for actionable suggestions, a step-by-step guide, and market recommendations from among SMM Panel’s internal specialists. Or see this video:

Benefit: Tailor our free, expertly designed resume templates to land

your dream social networks job today

. Download them now. What is a social networks manager? A social networks manager is an individual who manages a brand’s presence on social networks. Who is your brand, on social? What do they share(and not share)? How do they connect with clients and their broader neighborhood? Social media supervisors are in charge of preparation, developing, and publishing material that’s real to that brand name identity. They’ll also examine and report on its efficiency, and keep up with their neighborhood through comments and DMs.

Does that seem like a big job? It is!

Social media supervisors have a lot of obligation, due to the fact that they’re driving an extremely crucial marketing channel.

Lots of clients utilize social networks to research study purchases, and discover new brand names. For online-only organizations, social networks can be their only way of getting to know a brand name!

That’s why social networks isn’t internship territory any longer.

“The greatest modification I’ve seen is the shift from entry level jobs, to really having a seat at the table,” says Trish Riswick, Social Media Professional at SMM Panel. “Companies understand the value of social, and that the social team, specifically, understands a lot. I think that’s a genuine testament to where social is heading in 2023 and onward.”

What does a social networks supervisor do?

Social media supervisor is a dynamic and difficult role. As you develop, release, and report on content, you’ll be changing between many different responsibilities. Normally, those consist of:

  • Imaginative copywriting
  • Graphic style
  • Shooting and editing video
  • Photography and photo editing
  • Content planning
  • Content technique, frequently in cooperation with the bigger marketing department
  • Neighborhood management
  • Examining and reporting on content efficiency

This might look like a big (and perhaps frightening) list. But you do not require to be an expert at all of these things to begin working as a social networks supervisor.

Smart device image and video is more than adequate for a great deal of social networks content. And thanks to tools like Canva, graphic style and photo modifying are more accessible than ever.

Bigger companies might likewise have a team for managing social, instead of simply someone. That would mean you ‘d be working with other individuals, whose skills complement yours.

Plus, a determination to discover is among the most valuable abilities a social media manager can have! So if there’s anything you’re not comfortable with just yet, it’s ok to discover as you go.

Essential social media supervisor skills

Social network is always altering. So exactly what you require to do as a social media manager will alter with time, too.

But there are some big-picture abilities that underpin the more specific, tactical ones we simply described.


To be successful as a social networks supervisor, you need to be all set to keep learning, experimenting, and changing as you go.

“This task modifications actually day by day, and 2nd by 2nd,” states Trish. Whether the current trend is carousels, video, or something else totally (hi, Metaverse), you need to keep producing fantastic material.

That implies staying up to date and learning brand-new skills when you need to, since social networks platforms and their functions are always changing.

You also require to be prepared to adjust your material plan on a dime. “Something might occur in your market or in your community that just totally alters the direction that you’re going in,” Trish continues. “Or you may get feedback from your audience, and recognize that what you believed was working really isn’t. You just have to roll with the punches and alter it up!”


Like we pointed out, social media is often the front lines of communication with customers. You’re being trusted to share important brand name messages. You require to do that with confidence and clarity– while keeping people amused and engaged.

That’s why copywriting abilities, and strong communication usually, is an evergreen skill for social media managers.

“You require to make sure your points are crystal clear, and your audience isn’t interpreting them in any way they’re not supposed to,” Trish explains. “If people aren’t engaging with or responding to your copy, it suggests your interaction is probably not where it needs to be.”

Material curation

As a social networks manager, you will not develop every single social networks post from scratch.

Thanks to tools like Canva, real material production is easier than ever. You’ll likewise be repurposing content developed by other people, like trending memes and user-generated content (UGC).

You require to integrate all those different components into a strong, cohesive social networks existence that’s true to your company’s brand. That’s why, while your technical abilities do matter, it’s possibly much more important to have an eager aesthetic eye.


Whether you’re dealing with a team, you’ll need to be encouraged and self-directed to prosper as a social media manager. You’ll be making many crucial decisions every day, as you create and release content that will be seen by hundreds or thousands of individuals.

“You truly need to trust yourself,” states Trish. “That can be frightening, but it’s what you require to make it in this market. You require to have the self-confidence to believe in yourself and believe in your capabilities to make truly cool things occur.”

How to become a social media manager in 2023

There’s no one, single way to construct a career in social media– and no two social networks supervisor jobs are exactly alike.

You might wish to work freelance, or as an internal employee. One company may be everything about long-form LinkedIn material, while another might highlight viral video.

“In social media, you can now see your career trajectory a bit more plainly,” shares Trish. “That’s fantastic, because I think a great deal of us started in positions where we didn’t truly understand where we would go next, and now we do.”

But here are the basic steps to landing your very first social media supervisor job– wherever you’re beginning with, and whatever a dream task looks like for you.

1. Brush up on your social networks knowledge

You’re already a social networks enthusiast. But to be a social media professional, you really require to have your finger on the pulse.

As you’re looking for your very first role or customer, immerse yourself in the social media landscape.

What brand name’s presence are you motivated by? What trends or content types do you seriously love? Exists a particular specific niche, or type of product, you can envision yourself working in?

If you like, you can certainly find out in a more formal way, too. There are a lot of methods to inform yourself about social networks– from complimentary Buy YouTube Subscribers channels to economical online courses.

If you’re not exactly sure where to start, we’ve got you covered.

2. Get experience The beauty of social media is that it’s a naturally democratic location. Anyone can jump in and begin exploring, anywhere you’re at in your journey.

You may choose to manage other accounts to build up experience. If your pal makes creative fabrics or gorgeous ceramics, why not collaborate and assist them promote their work? Or, take a look around for internships and co-ops, or attempt trading your services for items from small company owners.

You can also use your own existence as a learning tool. Developing a meme account or niche Buy TikTok Verification Badge existence assists you learn what it takes to get views– and later, it can prove to customers that you know your things.

3. Create a portfolio

As you gather experience, display it in a portfolio to share with clients and potential employers.

You can include social media work you’ve provided for customers, in previous jobs, or on your own. You can even develop ‘spec work’ (a.k.a. overdue, uncommissioned work done to show off your abilities) for brand names you admire.

There are many ways to produce a portfolio, and they don’t have to be made complex. You can make a standalone site, use a service like Gondola, and even put together samples into a downloadable PDF. You could even establish a social networks account, like an Buy Instagram Verification Badge page, to showcase your samples!

Here’s how New York-based agency social fly shows off their customer work:

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work with appealing images “width

=” 2678 “height= “3935”/ > Source: 4. Update your resume In creative industries, your portfolio does a great deal of the heavy lifting. But clients will still ask for a resume, and yours needs to shimmer.

Your objective is to stand out from the crowd, so have fun and get creative with the style (just ensure it’s still quickly readable).

Try consisting of a ‘Profile’ or ‘About Me’ area at the top of your resume to summarize what makes you special. You can likewise choose to consist of just pertinent work experience, rather than a shopping list of every task you have actually ever had.

5. Network, network, network

Whether you’re a freelancer or internal social networks supervisor, you’ll require to put yourself out there to find clients and potential employers.

In 2023, networking doesn’t just imply appearing to occasions with a drink in hand (though you can definitely do that, too). The best location to network as a social media supervisor is … on social networks!

LinkedIn can be a wonderful location to connect with possible employers, and try to find openings at companies you like. Depending on your niche, Buy Instagram Verification Badge and Buy Facebook Verification Badge may also be a great place to discover clients, particularly if you’re targeting small companies.

Beyond discovering work, networking helps you get in touch with industry peers, so you can keep finding out, discover shared assistance, and get motivated.

How much do social networks managers make?

It’s a crucial concern– however there’s no one simple response. Like lots of other tasks, what you’ll make as a social media supervisor depends upon a variety of factors.

As a social networks supervisor, your salary or pay will be affected by:

  • Your geographical place
  • How sophisticated you remain in your profession
  • Whether you’re a freelancer or in-house staff member
  • The size of the company you work for, and what market they’re in

The typical pay for an in-house social networks manager in the United States is about $50,000 annually, typically with advantages like medical insurance and 401k strategies. A lot of positions fall between $40,000 and $65,000 yearly.

If you’re simply starting out, you ought to expect to make around the lower end of that variety. As you acquire experience, you’ll earn more! Huge companies may pay a lot more– potentially over $100,000 each year for senior positions.

As a freelancer, pay can be a little more complicated. You might wish to expense clients per hour, or on a flat month-to-month retainer design.

You’ll likely want to base your rates on just how much experience you have, as long as they can cover your overhead expenses.

Here are some typical freelance social media manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Specialist (10+ years): $125-$250/hour

Free social media manager resume template

Not sure where to start with creating your social media manager resume? Make it simple with our totally free, downloadable resume templates!

Reward: Personalize our complimentary, expertly created resume design templates to land your dream social media task today. Download them now.

You can use these templates to upgrade your existing resume, or develop a new one from scratch. You can also use them as a starting indicate modify and get used to your needs!

6 tips for landing your dream social media supervisor job

Construct your own brand

Absolutely nothing reveals that you understand social networks much better than your own thriving existence!

Building your own social media brand is a fantastic way to discover clients and job deals, network with other professionals, and position yourself as a specialist.

On her account, designer and freelancer Rachel How utilizes a consistent visual design and keeps all her content on-topic.

If you run other successful accounts in different specific niches, like vegan cooking or canine videos, you must speak about them, and share what you’ve learned along the method. However the primary focus must be you, as a social media professional.

Keep up with social trends

To be a fantastic social networks supervisor, you require to remain familiar with patterns large and small, from today’s trending audio to entire new platforms that increase in popularity.

For example, we believe small businesses are going to start taking advantage of the power of developers like never prior to!

You need to never ever be a meaningless pattern zombie. However you should know what’s current, and have fun with it in such a way that feels authentic and on-brand.

Understand business metrics

It’s one thing to know what good social media content looks like. However for an effective social media manager, it’s much more important to understand why you’re developing it in the first place, and how it fits in with your total social networks marketing method.

What service goals and results are you attempting to attain, and what social media methods will you utilize to attain them? How will you measure success?

Some examples might consist of:

  • Boosting brand name awareness with natural content
  • Converting fans into clients with social commerce
  • Developing an e-mail list by promoting lead-gated assets
  • Reaching your target market with social advertisements

Be open-minded

The right social networks task for you might not be precisely what you ‘d anticipate. For instance, if you have actually worked in financing or fashion until now, don’t presume that your first social media manager task likewise requires to be in that area.

Likewise, do not be afraid to take functions that feel “entry level,” and even internships– especially if you’re pivoting into social from another profession path where you were more established!

Of course, you must pick to deal with business whose product and services you’ll delight in speaking about all the time. However do not be frightened of chances that feel a little unexpected.

Tailor your job applications

Even if you have a gorgeous, all-star resume, you must still change it up a bit for each task you apply to.

This shouldn’t require to be more than a few small tweaks. For instance, ensure the abilities you’ve noted match what’s in the job description (as long as you actually have those skills, naturally).

Constantly use with an unique cover letter, too. Try to draw an individual connection between you and the business. What do you enjoy about their brand name? Why do you wish to represent them on social media?

Usage social networks management tools

As a social networks supervisor, you’re jumping in between various sort of tasks. Use social networks management tools to make your life easier.

  • Make content production simpler with apps like Canva for style, and Hemingway or Grammarly for composing
  • Project-management tools Asana and Trello simplify your general procedures and make communication with associates simpler
  • Freelancers can remain on top of organization operations with tools like Wave, Freshbooks, and Harlow
  • Try SMM Panel to handle all your social media in one location. Strategy and schedule posts to every account you handle within one calendar, and get real-time data to track how it’s performing. You can even track market trends, monitor your competitors, and stay on top of what individuals are stating about your brand name.

Here’s what it would appear like to track your Buy Facebook Verification Badge posts’ engagement in SMM Panel:

Pursue free Never ever stop discovering To prosper in this exciting– and challenging– field, you require to be a devoted lifelong student.

The good news is that social networks is no longer in its infancy, and you do not need to figure it out alone anymore.

SMM Panel Academy offers a variety of certification courses, from foundational to advanced. There are likewise lots of resources online to help you get comfy with emerging skills, like social selling.

SMM Panel makes your life as a social media manager easier. Manage your social channels, collect real-time information, and engage with your audience all in one location– so you remain organized, prepared, and influenced.

Get going